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Find Your Niche

| June 25, 2013 | 0 Comments

You can make your own rules concerning building a successful business.

Finding your niche is probably the hardest part of the process. This is what will drive you and help you determine what work to take and what work to say ‘no’ to.puzzle pieces

  • The best way to develop a niche is not based on a specific task, rather a feeling.
  • This niche should be attached to the brand you have created. The niche should be the experience you create for the client.
  • The ability to clearly differentiate yourself from your competition is the key to long-term survival as an entrepreneur.
  • One of the most common methods for discovering a niche business opportunity is to search for unmet needs in the market.
  • Defining your niche market and establishing a clear picture of whom it is they are marketing to is critical to the success of your business.

The simplest answer is to find a passion and build a business around it.


This article is an excerpt from “Lessons From Cool Entrepreneurs” by Roy Smoothe (Just Cool).


This article is an excerpt from “Lessons From Cool Entrepreneurs” by Roy Smoothe (Just Cool).


To receive your free download of Roy’s “Smooth Mixx 17 tracks,” featuring Jim Rohn, Brian Tracy, Les Brown and moreclick here.   Also, would you like to be a contributor in our upcoming Lessons From Cool ebook? Roy is looking for your best tips, strategies and inspiring stories. To learn more, click here.

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Category: Lessons From Entrepreneurs

About the Author ()

Roy Smoothe is known as "the Cool Entrepreneur." He is an author, speaker, branding guru and film producer. He has transformed the term "Just Cool" into a colorful stylized fashion statement, inspiring consumers who want to .."Look Cool - Feel Cool & Be Cool." For more information on Roy, contact him through

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